18 ways to show your process

18 ways to show your process

The more you share the higher chances your posts have of engaging people. And the higher engagement the higher chance of a successful project.

Luckily you got your process to share! Whether you’re an individual artist trying to make it big, a student who wants her portfolio to be found or an indie game studio developing your third game, you always have your creative process at the very core of your project.

And people love to see what you’re doing, even when it’s raw and unpolished.

In this blogpost I’d like to give you ideas for how to share your process to get a channel with high diversity. Or just give you ideas for what to start out with.

1. Showroom

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Like illustrated here with a few pieces from Song of the Sea, grab your final characters/items and place them in a lightbox’esque setting. Simple and effective.

Ben from Song of the Sea
Conor from Song of the Sea

2. GIFs

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GIFs are everywhere and for a reason. They’re easily digestible and engaging. There are countless GIF makers out there, and you of course have the standard Adobe software at your service.

d_Background-Colour-Process

3. Color codes

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Why not give your followers something they can use for their own artwork? A great set of colours that are easy to pick is one easy and fun way to do exactly that. You can use a tool like Pictaculous to get the color codes.

Aisling from The Secret of Kells

4. Comparisons

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It doesn’t get much simpler than this. Throw two or more stages of your process together in a static image. With a simple setup like this you still get the benefits of showing your followers how things are progressing, letting them closer to your artistic journey.

The Reward concept

5. Progression reel

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At Craft we’ve had great feedback from doing progression reels like the one below from Song of the Sea. If your clip is short, simply loop it 3-5 times to the best presentation.

6. VFX breakdowns

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A slightly more engaging version of a progression reel is a breakdown, often seen in VFX like here for Trojan Horse Was a Unicorn.

7. Gallery by craft

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Less time consuming than setting up a video and more engaging than a generic gallery, sorting your process by your craft, gives your audience an indication of the steps you’ve taken.

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Get your face on the screen! Scary right? It’s taken me more than a year, and I haven’t convinced myself to take the step and just do it. It’s effective and we all know it. It’s authentic and humans are just wired to watch human faces. So do like the team behind the Wes Anderson Collection website and break down who you are and what you’ve done so far.

12. Tutorial

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Your process has surely learned you new techniques or just rules of thumbs that others could benefit from. Why not make a tutorial? The greatest forms of marketing are content based, meaning giving people something, instead of talking about yourself. It’s time consuming but will continue to drive traffic for years to come.

The video below is a good example together with this bite-sized tutorial by @minionsart.

13. Peel off the layers

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Check this out, try drag and drop the lines below. This interactive feature engages your audience and is cool way of showing key steps in your creative process. The easiest way to create this effect is basing your portfolio on WordPress and installing a plugin like before/after.

AnimaticPre-LayoutRoughCompositing

14. Timelapses

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Ever popular, Timelapses don’t go out of style. It’s fascinating to see hours of work compressed down to a few minutes, and it goes well on mobile-first media like Instagram and Facebook, where it stands out in the feed.

15. Progression tabs

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This one is similar to the interactive peel-off-the-layers element. But instead of dragging between each stage, you can simply have a new image load when clicking on a step. This works best in AJAX (the image loads instantly, without the page reloading).

Progression tabs

16. Interviews

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Ask a blogger to interview you about your project, a particular technique you’re using, the story of a character or anything really that fits your target group and the characteristics the blogger you’ve contacted.

You get a video that has the social proof of you being “featured” on a site or a blog. The blog gets content. You’ll be surprised how happily your request will be received by bloggers– just don’t write the top ones, they expect money.

17. Featurettes

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With the DVD going extinct, behind the scenes has pretty much turned into featurettes. They’re part marketing part behind the scenes, so if you’re happy with this format, a featurette can be quite effective when well produced. There must be a reason why high-end companies keep making them, so follow their lead if you have the resources.

18. Art books

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The good old art-of book. It’s expensive, time consuming and hellava awesome to get your process presented on high quality paper in a hardcover book. It can be done cheaper than this, though, so look for formats that hit a balance of price and quality, that you can live with.

This beauty is by Simon Stålenhag.

The Electric State by Simon Stålenhag

19. Through the years

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(Added later) I came across this nice setup from the game Archaica by TwoMammoths and wanted to include it. I think it’s a great idea to showcase the progression of a project over the years.

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