Students are now back from their holidays. Therefore we initiating school campaigns to bring students aboard Craft. We’ll be travelling to some of the top animation schools worldwide to present Craft and how you can use it for your studies.
Our network is very useful in this endeavour, but we have to resort to cold emails as well. We dislike smooth-tongued emails ourselves, though, so we created a few mantras to stick to:
Lists are digestable
Shorter gives better response rates
Introduce yourself — It’s nice to know who you are talking to
Don’t hide your light under a bushel
Use GIFS and Video
Focus on benefits instead of features
Don’t be a sales guy, be human
Build relationships, don’t close deals
Address the customer’s primary pain point in your email, and tell them clearly how you can help them solve it
Hopefully we’ll come off as humans and get in contact with a lot of interesting people this way.